Adidas Deerupt Launch
An international product launch combined an opening performance with interactive installations that connected dancers, projected content and audience-facing walls.
executed by
THEORIZ
location
Louvre Museum, Paris, France
year / period
2018
experience type
Interactive Brand Launch
technologies
Interactive walls
projection
dance performance
Augmenta tracking
THE VISION / BRIEF
Translate a product identity into a spatial experience that can be performed and explored.
EXECUTION
The Experience
Interactive projection surfaces and tracked movement were integrated into a launch environment rather than used as isolated effects.
IMPACT
Why It Matters for VI
A useful VI reference for fashion, product launches and premium brand activations.
GALLERY
Executed by THEORIZ
Reference project. Executed by THEORIZ. Visuals and project rights remain with the original project owners and credited creators.
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