/ Immersive Experiences
/ Advanced Show Technology
/ R&D & Future Systems
Vi builds a new generation of visual experiences and technologies by combining image, sound, light, motion, interaction, artificial intelligence and engineering into one integrated ecosystem.
RIYADH, SAUDI ARABIA · CREATIVE & VISUAL TECHNOLOGY
Technology for a New Visual Reality
GLOBAL TECHNOLOGY. SAUDI CAPABILITY. VI INTEGRATION.
Vi’s practical starting point is to collaborate with specialized global technology companies, manufacturers and creative studios, while transferring knowledge and building Saudi execution capability through real projects.
Target technology ecosystem: companies targeted for collaboration and qualification
THE OPPORTUNITY
Screens are larger, sensors understand movement, 3D engines create worlds in real time, and AI can interpret environments. Yet most venues, stages and physical surfaces are still treated as passive containers. VI sees an opportunity to make the space itself responsive, visual and alive.
Static surfaces → Adaptive visual environments
Passive audiences → Interactive participation
Separate technical systems → Integrated show control
Generic venues → Transformable experiences
Imported know-how → Saudi capability and technology creation
What if the space itself became part of the technology?
REFERENCE PROJECTS
Experiences that show what is possible
A curated selection of global projects executed by the credited studios and technology companies that represent the level of immersive, interactive and visual work VI is building the capability to integrate and deliver.
Reference Projects — Executed by the credited companies.
More References
KOSMO Mobile Immersive Room
A transportable 360-degree immersive room designed to host narrative and interactive content in a compact, repeatable format.
DATAGATE — NASA AI Data Sculpture
A 15-ton 360-degree LED sculpture translates NASA Kepler astronomical data into an AI-driven public artwork about exoplanets and space discovery.
Nike Air Max Dn Holographic Launch
Nike used multiple holographic walls to visualize the internal Dynamic Air technology of the Air Max Dn and create an immersive retail launch moment.
HOW VI WORKS
From vision to a living experience
TECHNOLOGY ECOSYSTEM
The best technologies become more powerful when they work as one
VI brings together display, tracking, real-time graphics, spatial audio, kinetic systems, holographic and volumetric displays, drones, show control, AI and custom software — selecting the right combination for each experience.
Global technology → VI integration → Saudi capability → Future VI IP
SERVICES
VI Core Services
VI does not begin with a device. It begins with the experience, then builds the creative and technical system around it. Explore All Services →
THE VI DIFFERENCE
One idea. One ecosystem. Every layer connected.
Most projects divide concept, content, software, technology, engineering and live operation across separate suppliers. VI is being built to connect these layers around one creative vision, reducing fragmentation and creating experiences where every technical element serves the same story.
Layer
Concept
Experience-led creative direction
Content
3D, VFX, immersive and real-time visuals
Software
Interaction, AI and control logic
Technology
Display, tracking, sound, light and kinetic systems
Engineering
System design and integration
Show Control
Unified timing, media servers and live direction
R&D
Prototype development and future proprietary systems
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/01
Major Events & Entertainment
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/02
Brands, Exhibitions & Product Launches
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/03
Culture, Museums & Tourism
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/04
Government & National Events
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/05
Real Estate, Hospitality & Destinations
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/06
Sports, Esports & Fan Experiences
10K–15K
Conceptual Arena Capacity
360°
Immersive Environment Potential
REAL-TIME
Graphics, Interaction & Show Control
RIYADH
Starting Point for Global Expansion
FAQ
Have questions? Check out the FAQs
Talk to VI
Riyadh, Saudi Arabia
What is Vi - Visual Illusions?
VI is a Saudi Creative & Visual Technology company that designs, integrates and develops systems connecting the physical and digital worlds through immersive visuals, interaction, sound, light, motion, AI and engineering.
Is VI an events company?
VI can design and produce advanced event experiences, but its broader role is technology integration and development. Events are one environment in which VI technology and creative systems are applied.
What can VI build today?
VI’s current execution focus includes immersive spaces, interactive installations, projection mapping, stage visuals, real-time graphics, spatial audio, audience interaction, holographic and volumetric displays, show control and integrated creative technology.
What is VI - Events Arena?
A proposed 10,000–15,000 capacity destination in Riyadh designed to host major events while also functioning as a production, testing, training and technology-development platform for VI.
What is Digital Optical Skin (DOS)?
DOS is VI’s future R&D platform: an intelligent visual layer intended to make physical surfaces capable of visually blending with their environment and transforming into adaptive digital spaces.
How can companies work with VI?
VI is open to project collaborations, technology integration, strategic partnerships, investment discussions, equipment and software relationships, and knowledge-transfer opportunities.
LET'S GET STARTED
Build the next visual reality with us
Whether you are creating a major event, a destination, a brand experience, an immersive environment or a future technology platform, VI brings the creative and technical layers together around one vision.