Nike Air Max Dn Holographic Launch
Nike used multiple holographic walls to visualize the internal Dynamic Air technology of the Air Max Dn and create an immersive retail launch moment.
executed by
HYPERVSN
location
Nike House of Innovation, Paris, France
year / period
2024
experience type
Holographic Retail Experience
technologies
Four 3-unit SmartV Walls
3D holographic content
cloud CMS
THE VISION / BRIEF
Make a technically complex product innovation instantly understandable and visually exciting inside a flagship store.
EXECUTION
The Experience
Four holographic wall setups surrounded customers with 3D product views and animated explanations of the shoe’s internal technology.
IMPACT
Why It Matters for VI
A direct VI reference for premium product launches, retail experience and holographic storytelling.
GALLERY
Executed by HYPERVSN
Reference project. Executed by HYPERVSN. Visuals and project rights remain with the original project owners and credited creators.
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