VISUAL REFERENCES
Experiences Beyond the Ordinary
A curated selection of global immersive experiences and visual technology references that reflect the creative possibilities VI is building toward.
Reference projects are examples of work executed by third parties and are not presented as VI-delivered projects.
Interactive Holographic Retail Experience
HUGO — Interactive Holographic Fashion Window
HUGO turned its flagship shop window into an interactive holographic experience featuring a life-size digital twin of influencer JeanCarlo Leon whose outfits could be changed with a hand gesture.
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Executed by
Milan, Italy
Location
Interactive Holographic Retail Experience
HUGO — Interactive Holographic Fashion Window
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Executed by
Milan, Italy
Location
Interactive Holographic Retail Experience
HUGO — Interactive Holographic Fashion Window
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Executed by
Milan, Italy
Location
2025
Luxury Retail Holograms
Swarovski Storefront Holograms
Swarovski used holographic windows to support an Ariana Grande capsule collection across two major European luxury retail locations.
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Executed by
London / Paris
Location
2025
Luxury Retail Holograms
Swarovski Storefront Holograms
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Executed by
London / Paris
Location
2025
Luxury Retail Holograms
Swarovski Storefront Holograms
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Executed by
London / Paris
Location
2024
Holographic Retail Experience
Nike Air Max Dn Holographic Launch
Nike used multiple holographic walls to visualize the internal Dynamic Air technology of the Air Max Dn and create an immersive retail launch moment.
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Executed by
Paris, France
Location
2024
Holographic Retail Experience
Nike Air Max Dn Holographic Launch
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Executed by
Paris, France
Location
2024
Holographic Retail Experience
Nike Air Max Dn Holographic Launch
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Executed by
Paris, France
Location
Holographic Retail / Product Launch
Adidas Ultraboost — 3D Holographic Retail Launch
Adidas used 3D holographic displays to turn the Ultraboost launch into a stop-and-stare retail moment visible from multiple directions in a competitive mall environment.
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Executed by
Tel Aviv, Israel
Location
Holographic Retail / Product Launch
Adidas Ultraboost — 3D Holographic Retail Launch
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Executed by
Tel Aviv, Israel
Location
Holographic Retail / Product Launch
Adidas Ultraboost — 3D Holographic Retail Launch
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Executed by
Tel Aviv, Israel
Location
Holographic Retail / Store Launch
Antetokounbros — Holographic Storefront
A holographic storefront combined brand messaging with 3D digital versions of the Antetokounmpo brothers to create a highly shareable retail launch experience.
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Executed by
Athens, Greece
Location
Holographic Retail / Store Launch
Antetokounbros — Holographic Storefront
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Executed by
Athens, Greece
Location
Holographic Retail / Store Launch
Antetokounbros — Holographic Storefront
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Executed by
Athens, Greece
Location
Recent Case Study
Holographic Wayfinding / Infotainment
Keflavík Airport 3D Passenger Experience
An airport security environment used 3D holographic signage to communicate passenger information in a more attention-grabbing format.
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Executed by
Keflavík, Iceland
Location
Recent Case Study
Holographic Wayfinding / Infotainment
Keflavík Airport 3D Passenger Experience
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Executed by
Keflavík, Iceland
Location
Recent Case Study
Holographic Wayfinding / Infotainment
Keflavík Airport 3D Passenger Experience
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Executed by
Keflavík, Iceland
Location
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