Swarovski Storefront Holograms
Swarovski used holographic windows to support an Ariana Grande capsule collection across two major European luxury retail locations.
executed by
HYPERVSN
location
Harrods London / Galeries Lafayette Paris
year / period
2025
experience type
Luxury Retail Holograms
technologies
8 SmartV Walls
3D product storytelling
cloud CMS
phygital visual alignment
THE VISION / BRIEF
Bring jewellery to life in a premium window environment while creating a shareable bridge between celebrity campaign imagery and physical retail.
EXECUTION
The Experience
3D holographic jewellery content was aligned with static campaign visuals to produce layered phygital scenes across multiple storefront windows.
IMPACT
Why It Matters for VI
Useful VI reference for luxury retail, malls and premium brand activations.
GALLERY
Executed by HYPERVSN
Reference project. Executed by HYPERVSN. Visuals and project rights remain with the original project owners and credited creators.
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