HUGO — Interactive Holographic Fashion Window
HUGO turned its flagship shop window into an interactive holographic experience featuring a life-size digital twin of influencer JeanCarlo Leon whose outfits could be changed with a hand gesture.
executed by
HYPERVSN for HUGO / Hugo Boss
location
Milan, Italy
experience type
Interactive Holographic Retail Experience
technologies
3-unit HYPERVSN SmartV Wall
holographic human
gesture sensing
remote CMS
interactive content
THE VISION / BRIEF
Translate a digital-first fashion identity into the physical storefront and make the shop window behave more like an interactive social-media experience than a static display.
EXECUTION
The Experience
A three-unit holographic wall and gesture camera were installed in the storefront. A full-body holographic digital twin presented multiple looks, while gesture control let passersby interact with the content from the street. The campaign was extended through social content featuring the real influencer meeting his holographic counterpart.
IMPACT
Why It Matters for VI
A strong VI reference for luxury retail, fashion launches and brand pavilions that combine digital humans, interaction and physical merchandising in one visible experience.
GALLERY
Executed by HYPERVSN for HUGO / Hugo Boss
Reference project. Executed by HYPERVSN for HUGO / Hugo Boss. Visuals and project rights remain with the original project owners and credited creators.
More References
Swarovski Storefront Holograms
Swarovski used holographic windows to support an Ariana Grande capsule collection across two major European luxury retail locations.
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Two installations translate the theme of dreams into responsive visuals: a projected floor reacts to visitors, while an AI-powered station transforms spoken dream descriptions into evolving imagery.
Nike Air Max Dn Holographic Launch
Nike used multiple holographic walls to visualize the internal Dynamic Air technology of the Air Max Dn and create an immersive retail launch moment.