Keflavík Airport 3D Passenger Experience
An airport security environment used 3D holographic signage to communicate passenger information in a more attention-grabbing format.
executed by
HYPERVSN
location
Keflavík Airport, Iceland
year / period
Recent Case Study
experience type
Holographic Wayfinding / Infotainment
technologies
6-unit SmartV Wall
protective housing
remote CMS
THE VISION / BRIEF
Improve information recall and passenger flow by replacing easy-to-ignore conventional signage with high-impact visual communication.
EXECUTION
The Experience
A multi-unit holographic wall presented branded security guidance with remote content-management capability.
IMPACT
Why It Matters for VI
Reference for VI airports, transport hubs and smart-destination communication.
GALLERY
Executed by HYPERVSN
Reference project. Executed by HYPERVSN. Visuals and project rights remain with the original project owners and credited creators.
More References
HUGO — Interactive Holographic Fashion Window
HUGO turned its flagship shop window into an interactive holographic experience featuring a life-size digital twin of influencer JeanCarlo Leon whose outfits could be changed with a hand gesture.
Swarovski Storefront Holograms
Swarovski used holographic windows to support an Ariana Grande capsule collection across two major European luxury retail locations.
Nike Air Max Dn Holographic Launch
Nike used multiple holographic walls to visualize the internal Dynamic Air technology of the Air Max Dn and create an immersive retail launch moment.