Antetokounbros — Holographic Storefront
A holographic storefront combined brand messaging with 3D digital versions of the Antetokounmpo brothers to create a highly shareable retail launch experience.
executed by
HYPERVSN for Antetokounbros
location
Athens, Greece
experience type
Holographic Retail / Store Launch
technologies
12-unit HYPERVSN SmartV Wall
holographic storytelling
digital human clones
remote CMS
THE VISION / BRIEF
Turn a store opening into a memorable fan moment that connects celebrity identity, brand storytelling and retail technology directly at the shop window.
EXECUTION
The Experience
A 12-unit holographic wall was positioned in the storefront and used to display branded 3D content and holographic versions of the brothers. The installation was designed to attract foot traffic while also producing content people would naturally capture and share.
IMPACT
Why It Matters for VI
A relevant VI reference for athlete, sports, fashion and entertainment activations where recognizable personalities can become part of a technology-led physical experience.
GALLERY
Executed by HYPERVSN for Antetokounbros
Reference project. Executed by HYPERVSN for Antetokounbros. Visuals and project rights remain with the original project owners and credited creators.
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