Meta Quest 3 — Expand Your World
A 3D outdoor campaign for Meta Quest 3 designed to make digital worlds appear to break through physical advertising surfaces.
executed by
BCN Visuals
location
International campaign
experience type
3D Anamorphic OOH / Immersive Brand Campaign
technologies
Anamorphic 3D
digital out-of-home
multi-format motion design
perspective illusion
THE VISION / BRIEF
Communicate the idea of spatial computing and mixed reality without requiring a headset by making the outdoor media itself behave like a window into another dimension.
EXECUTION
The Experience
Anamorphic 3D and perspective-led content were adapted to large digital displays, using depth, scale and screen geometry to create the illusion of objects and environments extending beyond the media surface.
IMPACT
Why It Matters for VI
A direct VI reference for DOS storytelling, product launches and urban media campaigns because it demonstrates how optical perspective and content design can visually challenge the boundary of a physical surface.
GALLERY
Executed by BCN Visuals
Reference project. Executed by BCN Visuals for Meta. Visuals and project rights remain with the original project owners and credited creators.
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