Adidas Ultraboost — 3D Holographic Retail Launch
Adidas used 3D holographic displays to turn the Ultraboost launch into a stop-and-stare retail moment visible from multiple directions in a competitive mall environment.
executed by
HYPERVSN
location
Tel Aviv, Israel
experience type
Holographic Retail / Product Launch
technologies
HYPERVSN 3D holographic displays
360° product visualization
retail content
remote CMS
THE VISION / BRIEF
Give a product launch enough visual novelty and spatial presence to interrupt normal shopping behavior, attract passersby and lead them into the store.
EXECUTION
The Experience
A 360-degree holographic cube was positioned outside the store so the product story could be seen from multiple mall sightlines, while a smaller holographic unit inside the store continued the product narrative at closer range.
IMPACT
Why It Matters for VI
A valuable VI reference for premium product launches, retail activations and interactive booth concepts where the product itself becomes a floating visual hero rather than content on a flat screen.
GALLERY
Executed by HYPERVSN
Reference project. Executed by HYPERVSN for Adidas. Visuals and project rights remain with the original project owners and credited creators.
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