A Board Game Adventure
A children’s museum experience that turns the exhibition into a life-size board game, inviting families to move through physical and digital challenges as active players.
executed by
THEORIZ
location
Louvre Abu Dhabi, UAE
year / period
2025
experience type
Interactive Museum Experience
technologies
9 interactive installations
touch screens
mechanical/electronic interfaces
projection mapping
sound
THE VISION / BRIEF
Transform a museum journey from passive viewing into a participatory game world that rewards movement, discovery and collaboration.
EXECUTION
The Experience
THEORIZ contributed multimedia systems across nine interactive installations combining screens, projection, mechanical interfaces and sound within the exhibition design.
IMPACT
Why It Matters for VI
A strong reference for VI’s museum, cultural and family-entertainment work because it combines physical scenography with multiple forms of interaction rather than relying on a single display.
GALLERY
Executed by THEORIZ
Reference project. Executed by THEORIZ. Visuals and project rights remain with the original project owners and credited creators.
More References
HUGO — Interactive Holographic Fashion Window
HUGO turned its flagship shop window into an interactive holographic experience featuring a life-size digital twin of influencer JeanCarlo Leon whose outfits could be changed with a hand gesture.
Within the Space of a Dream
Two installations translate the theme of dreams into responsive visuals: a projected floor reacts to visitors, while an AI-powered station transforms spoken dream descriptions into evolving imagery.
Real-Time AI EEG Cognitive Painting — Saadiyat
A commission for Saadiyat Cultural District transformed captured brain activity from internationally known participants into an AI data-art sculpture.