Ouchhh

AI DATAPORTAL — Arch of Light

Milan’s Arco della Pace became a 360-degree AI data sculpture generated from centuries of Italian cultural heritage, transforming a historic monument into an immersive public artwork.

executed by

Ouchhh, in collaboration with Reasoned Art and project partners

location

Milan, Italy

year / period

2022

experience type

360° Architectural AI Data Sculpture / Projection Mapping

technologies

AI data art

360° projection mapping

generative visuals

cultural datasets

architectural media

AI DATAPORTAL — Arch of Light by Ouchhh
Dark texture background

THE VISION / BRIEF

Create a digital monument that respects the history of Italian art while demonstrating how AI can reinterpret cultural archives at architectural scale.

EXECUTION

The Experience

Thousands of years of Italian cultural data — including paintings, sculpture, literature and astronomical information — were processed into a generative artwork. The result was mapped around the Arch of Peace, creating a large-scale public experience that connected heritage, AI and the idea of a monument entering the metaverse.

AI DATAPORTAL — Arch of Light by Ouchhh, view 2
AI DATAPORTAL — Arch of Light by Ouchhh, view 3

IMPACT

Why It Matters for VI

A direct VI reference for national occasions, landmark projection, tourism and cultural projects where architecture itself becomes the media surface and the visual narrative is generated from meaningful data.

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