Front Pictures

Roshen Plaza Projection Mapping

A reconstructed historic factory facade became a permanent projection-mapping landmark with multiple creative shows and seasonal content.

executed by

Front Pictures

location

Kyiv, Ukraine

year / period

2020–2021

experience type

Permanent Architectural Projection Mapping

technologies

100m mapped facade

3D mapping

animation

VFX

multiple seasonal shows

Roshen Plaza Projection Mapping by Front Pictures
Dark texture background

THE VISION / BRIEF

Turn architecture into a recurring public cultural experience rather than a one-time event surface.

EXECUTION

The Experience

Front Pictures developed a concept around a giant city clock and produced multiple shows using different visual styles across a 100-meter facade.

IMPACT

Why It Matters for VI

Direct reference for VI landmark transformation, tourism programming and permanent night-time attractions.

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