Apple TV F1 — Sphere Content
A Formula 1 campaign for Apple TV adapted to the Las Vegas Sphere, using the building’s enormous curved media surface as a cinematic object in the city rather than a conventional billboard.
executed by
BCN Visuals
location
Las Vegas, USA
experience type
Sphere Content / Large-Format Entertainment Media
technologies
Spherical content design
large-format motion graphics
immersive advertising
event-scale visual adaptation
THE VISION / BRIEF
Design content that only makes sense at landmark scale, using the geometry of the Sphere to create an image that feels physically integrated with the architecture.
EXECUTION
The Experience
The campaign was conceived for a continuous curved surface and large viewing distances, requiring content composition that remains legible, dimensional and visually striking across the Sphere’s unique form.
IMPACT
Why It Matters for VI
A strong VI reference for landmark content, Saudi giga-project media facades and arena-scale displays where the screen geometry becomes part of the creative concept.
GALLERY
Executed by BCN Visuals
Reference project. Executed by BCN Visuals. Visuals and project rights remain with the original project owners and credited creators.
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