THEORIZ

Dragon & Phoenix

An eight-minute immersive show with interactive scenes explored connections between ancient Chinese and Islamic cultures at Louvre Abu Dhabi.

executed by

THEORIZ

location

Louvre Abu Dhabi, UAE

year / period

Exhibition Installation

experience type

Interactive Cultural Experience

technologies

5 projectors

8m interactive floor

Augmenta tracking

real-time interaction

Dragon & Phoenix by THEORIZ
Dark texture background

THE VISION / BRIEF

Deepen visitor engagement with cultural history by allowing the audience to affect the visual environment around them.

EXECUTION

The Experience

Audience movement was tracked inside an eight-meter interactive zone, linking participation to projection-based storytelling.

Dragon & Phoenix by THEORIZ, view 2
Dragon & Phoenix by THEORIZ, view 3

IMPACT

Why It Matters for VI

Especially relevant to VI’s Saudi museum, heritage and cultural destination opportunities.

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