NIKE / LPL Next Level
A Nike x League of Legends activation transformed sports and player data into an arena-scale entertainment experience in Shanghai.
executed by
Ouchhh
location
Mercedes-Benz Arena, Shanghai, China
year / period
2019
experience type
Data-Driven Sports / Esports Experience
technologies
Brand data
player behavior tracking data
large-scale visual experience
THE VISION / BRIEF
Combine data science, gaming culture and live entertainment into one branded spectacle.
EXECUTION
The Experience
Nike performance data, player-behavior information and League of Legends memories were interpreted as visual content for a large audience.
IMPACT
Why It Matters for VI
A valuable VI reference for esports, sports fan zones and sponsor-driven arena experiences.
GALLERY
Executed by Ouchhh
Reference project. Executed by Ouchhh. Visuals and project rights remain with the original project owners and credited creators.
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