PlayStation — Marvel’s Spider-Man 2
BCN Visuals created 3D out-of-home content for the PlayStation Marvel’s Spider-Man 2 campaign, using anamorphic screen perspective to make characters and action appear to break beyond the display surface.
executed by
BCN Visuals
location
Global 3D OOH Campaign
year / period
2023
experience type
3D Anamorphic OOH
technologies
3D billboard content
anamorphic perspective
large-format digital out-of-home
THE VISION / BRIEF
Turn a conventional digital billboard into an entertainment moment that behaves like a spatial scene.
EXECUTION
The Experience
Perspective-designed 3D animation was created for large urban displays, optimized for specific viewing positions and social capture.
IMPACT
Why It Matters for VI
A direct VI reference for landmark screens, entertainment launches and 3D OOH content in Riyadh and other high-traffic destinations.
GALLERY
Executed by BCN Visuals
Reference project. Executed by BCN Visuals. Visuals and project rights remain with the original project owners and credited creators.
More References
Disney Avatar: The Way of Water — 3D Anamorphic OOH
BCN Visuals lists Disney Avatar: The Way of Water among its 3D out-of-home campaigns, translating cinematic imagery into large urban digital displays.
Meta Quest 3 — Expand Your World
A 3D outdoor campaign for Meta Quest 3 designed to make digital worlds appear to break through physical advertising surfaces.
H OM E OMORPHISM — CERN Dome
A dome-format new-media reference connecting scientific thinking and generative visual art inside an enveloping spatial canvas.