The Butterfly Effect — McLaren
McLaren’s thought-leadership environment integrated video, lighting and multi-channel audio into a seamless immersive room for high-level visitors.
executed by
Cinimod Studio
location
Woking, United Kingdom
year / period
2015
experience type
Immersive Corporate Environment
technologies
Integrated lighting
video
20-channel surround sound
control system
THE VISION / BRIEF
Create a physical space where ideas could be experienced through synchronized media rather than presented on a conventional screen.
EXECUTION
The Experience
Cinimod integrated lighting, audio, video and control so spatial media behaved as one environment around the participants.
IMPACT
Why It Matters for VI
Strong reference for VI executive experience centers, innovation centers and premium corporate installations.
GALLERY
Executed by Cinimod Studio
Reference project. Executed by Cinimod Studio. Visuals and project rights remain with the original project owners and credited creators.
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