Mastercard Masterpass Holographic Launch
Mastercard launched Masterpass through a ten-minute holographic presentation that converted product data and infographics into a large-format visual show.
executed by
Front Pictures
location
Kyiv, Ukraine
year / period
2016
experience type
Holographic Product Presentation
technologies
14 x 5m projection scrim
two projectors
holographic content
media server
show control
THE VISION / BRIEF
Replace a conventional corporate presentation with a theatrical digital launch while still communicating product information.
EXECUTION
The Experience
Content and data were reformatted for a large projection scrim, combining art direction, video engineering and live show control.
IMPACT
Why It Matters for VI
Relevant for VI banking, fintech, government and corporate product launches.
GALLERY
Executed by Front Pictures
Reference project. Executed by Front Pictures. Visuals and project rights remain with the original project owners and credited creators.
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